
Signature Stays

Signature Stays
Signature Stays is a serviced accommodation and property management company based in Cheltenham, with operations extending into Cornwall. When they approached Plots & Leads, they were managing five properties. Just over a year later, they are at 19 properties and counting.
Category
Property Management & Serviced Accommodation
Client
Signature Stays
Start Date
February, 2025
Designer
Plots & Leads
Project Description
Signature Stays came to us after a frustrating experience with another developer who had spent months on a site that wasn't meeting expectations. Communication was poor, the design wasn't right, and there was no clear launch date in sight.
They needed:
- Showcase both sides of the business (short-stay accommodation and property management).
- Fully integrate with their channel manager to handle direct bookings.
- Impress potential investors and landlords.
- Be delivered fast, after already waiting far too long.
THE STORY
Signature Stays came to us after a frustrating experience with another developer who had spent months on a site that wasn't meeting expectations. Communication was poor, the design wasn't right, and there was no clear launch date in sight.
They needed a professional, conversion-focused online presence that could showcase their business and deliver results fast.
OUR APPROACH
We built a bespoke WordPress website that perfectly matched Signature Stays' brand and growth goals. Key elements included:
Key steps and features included:
- Full channel manager integration to manage live availability and accept direct bookings.
- Custom widgets and a property management calculator to engage landlords and investors.
- A clean, mobile-first design with high-quality visuals of each property.
- Our hosting and support package, ensuring the site remains secure, updated, and backed by developer support whenever needed.
Implementation / Process
Speed was critical. We moved from concept to launch in just 10 days: Wireframes within 3 days. Iterative reviews throughout. Full development in under 7 days. Go-live within the agreed timeframe — a sharp contrast to the months lost with the previous developer.
