Plots & Leads Logo
Signature Stays - Case Study Hero

Signature Stays

Signature Stays - Website Screenshot

Signature Stays

Signature Stays is a serviced accommodation and property management company based in Cheltenham, with operations extending into Cornwall. When they approached Plots & Leads, they were managing five properties. Just over a year later, they are at 19 properties and counting.

Category

Property Management & Serviced Accommodation

Client

Signature Stays

Start Date

February, 2025

Designer

Plots & Leads

Project Description

Signature Stays came to us after a frustrating experience with another developer who had spent months on a site that wasn't meeting expectations. Communication was poor, the design wasn't right, and there was no clear launch date in sight.

They needed:

  • Showcase both sides of the business (short-stay accommodation and property management).
  • Fully integrate with their channel manager to handle direct bookings.
  • Impress potential investors and landlords.
  • Be delivered fast, after already waiting far too long.

THE STORY

Signature Stays came to us after a frustrating experience with another developer who had spent months on a site that wasn't meeting expectations. Communication was poor, the design wasn't right, and there was no clear launch date in sight.

They needed a professional, conversion-focused online presence that could showcase their business and deliver results fast.

OUR APPROACH

We built a bespoke WordPress website that perfectly matched Signature Stays' brand and growth goals. Key elements included:

Key steps and features included:

  • Full channel manager integration to manage live availability and accept direct bookings.
  • Custom widgets and a property management calculator to engage landlords and investors.
  • A clean, mobile-first design with high-quality visuals of each property.
  • Our hosting and support package, ensuring the site remains secure, updated, and backed by developer support whenever needed.

Implementation / Process

Speed was critical. We moved from concept to launch in just 10 days: Wireframes within 3 days. Iterative reviews throughout. Full development in under 7 days. Go-live within the agreed timeframe — a sharp contrast to the months lost with the previous developer.